How 180 Minutes Can Change a Career

Header the180 awards

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Header the180 awards


The 180 is a company that helps teams think better together. They are educators that run 180-minute workshops for professionals—workshops that teach tech how to be more productive when working together. The founders are moved by the mission of helping teams and individuals to improve their careers and work processes through the power of workshops.

The group of UX researchers, recruiters, and designers behind the project came to me with a clear idea. The main objective was to create awareness around the brand and grab the attention of potential B2B and B2C customers. The brand tone of voice is playful, straight forward, educational, and professional.


As the symbol for the company, we took the concept of the 180-minute workshops leading to growth and improvement. The number “8” became the mascot and ambassador, telling the brand story in a visual language. We added typography, colors, and forms into the game so we could build up the right foundation for the communication of the brand.


the 180 brand identity project was awarded on the International Visual Identity Design Awards in 2021 and Red Dot Award in 2023


Brand identity

Identity system

User research

Market research
Brand identity guidelines


Professional services

The 180 logo animated
the 180 stationery 1
the 180 mobile stationery
the 180 stationery cup
business cards the 180
brand materials the 180
poster the 180
the 180 brand materials 2
logo concept the 180
the 180 logo construction
logo department 180
the 180 logo-animated white bg
the 180 logo versions
the 180 brand colors
colors explanation the 180
color usage the 180
the 180 typo
patterns the 180
the 180 graphics
the 180 stickers
the 180 maskot
the 180 mix it up
the 180 workshop book
the 180 poster