Personal branding

• Mayya Geo •

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Mayya Geo

Hello there! I’m Mayya, a Bulgarian designer and artist. After working for more than ten years at the intersection of design, art, and technology, in 2021 I’ve needed to further develop my personal brand identity and website.

Challenges

In the past due to a lack of strategy and guidelines, my brand was suffering from inconsistency. I struggled to communicate the right message. I needed to reimagine the visual representation, showcase my personality and create a flexible design enabling future growth.

Solution

My work is known for its strategic concept, user-centered design, and well-devised art direction. Therefore, I want my brand to speak in the same manner. It conveys my skills, professional experience, and style. Vibrant colors, patterns, geometric shapes, and typography make up my personal brand.

Tools

Brand strategy
Brand identity system
Web Design

Industry

Design, art, technology

Brand identity system

The brand development aims to achieve awareness, and communicate to the targeted audience. Additionally, it should establish a brand system enabling long-term usage. The flexibility of the brand application is crucial since the brand application goes from digital to print and covers many different media.