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ABOUT
Hello there! I’m Mayya, a Bulgarian designer and artist. After working for more than ten years at the intersection of design, art, and technology, in 2021 I’ve needed to further develop my personal brand identity and website.
OBJECTIVE
In the past due to a lack of strategy and guidelines, my brand was suffering from inconsistency. I struggled to communicate the right message. I needed to reimagine the visual representation, showcase my personality and create a flexible design enabling future growth.
SOLUTION
My work is known for its strategic concept, user-centered design, and well-devised art direction. Therefore, I want my brand to speak in the same manner. It conveys my skills, professional experience, and style. Vibrant colors, patterns, geometric shapes, and typography make up my personal brand.
TOOLS
Brand strategy
Brand identity system
Web Design
INDUSTRY
Design & Marketing
BRAND IDENTITY
The brand development aims to achieve awareness, and communicate to the targeted audience. Additionally, it should establish a brand system enabling long-term usage. The flexibility of the brand application is crucial since the brand application goes from digital to print and covers many different media.
ART DIRECTION
Keywords of the brand development are – stand out, be flexible, and be playful.
OTHER PROJECTS:
