The new logo, as an established brand, is represented by a custom logotype with geometric typography. All characters are based on a round form that is associated with customer-centered service. The modern, clean shapes are designed to enable easy legibility of the logotype in large and small sizes. Together with the logotype, there is an accent in the “o” creating the unique integrity of the forms and the logo. The character “o” in optilyz is designed in a way that can work as a logomark and also represent the brand on its own—a simple form that is a merging of a round shape and a triangle pointing in a positive direction. This unique symbol is associated with growth, performance, and (customer/company) progress.