Digital Brand Identity for the Intensive Medical Monitoring System of the Future
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ConCardiacAIR is a modern and innovative medical product. The brand is producing a medical monitoring system that non-invasively important vital parameters and analyzes them via a wirelessly connected platform.
We wanted to create a conceptual direction that would represent the company’s main values and characteristics—innovation, trustworthiness, sophistication. Our objective was to establish a gital brand identity as well as guidelines that would support the consistent online presence of the brand. This included developing a visual language that would showcase, support, and attract the attention of new customers.
The created identity emphasizes the main product functionalities and simplifies them in a beautiful pictorial logomark. Symbols and graphics play with outlines and solid forms in order to create balance and intriguing compositions.
Medical / healthcare technology
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