Digital Brand Identity for the Intensive Medical Monitoring System of the Future
ConCardiacAIR is a modern and innovative medical product. They are producing a medical monitoring system that non-invasively important vital parameters.
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ABOUT
ConCardiacAIR is a modern and innovative medical product. The brand is producing a medical monitoring system that non-invasively important vital parameters and analyzes them via a wirelessly connected platform.
OBJECTIVE
We created a conceptual direction that would represent the company’s main values and characteristics—innovation, trustworthiness, sophistication. Our objective was to establish a digital brand identity as well as guidelines that would support the consistent online presence of the brand. This included developing a visual language that would showcase, support, and attract the attention of new customers.
OUTCOME
The created identity emphasizes the main product functionalities and simplifies them in a beautiful pictorial logomark. Symbols and graphics play with outlines and solid forms in order to create balance and intriguing compositions.
TOOLS
Brand identity
Identity system
Logo design
User research
Market research
INDUSTRY
Medical / healthcare technology
OTHER PROJECTS:
