Digital Brand Identity for the Intensive Medical Monitoring System of the Future

ConCardiac - featured picture

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ConCardiac - featured picture

ConCardiacAIR

ConCardiacAIR is a modern and innovative medical product. The brand is producing a medical monitoring system that non-invasively important vital parameters and analyzes them via a wirelessly connected platform.

We wanted to create a conceptual direction that would represent the company’s main values and characteristics—innovation, trustworthiness, sophistication. Our objective was to establish a gital brand identity as well as guidelines that would support the consistent online presence of the brand. This included developing a visual language that would showcase, support, and attract the attention of new customers.

Outcome

The created identity emphasizes the main product functionalities and simplifies them in a beautiful pictorial logomark. Symbols and graphics play with outlines and solid forms in order to create balance and intriguing compositions.

Tools

Brand identity

Identity system
Logo design
User research
Market research

Industry

Medical / healthcare technology

ConcardiacAIR logo -1
Mobile and Tablet stationery
business card concardiac air
Logo concept
brand application concardiac
users concardaic
icons concardiac
typography hierarchy
colors concardiac
insta post
device concardaic

Other Work Projects: